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  • How to be a Content Optimization Manager?

How to be a Content Optimization Manager?

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Nina Romashchenko
Content, Editing, Onboarding, Research
(0 review)
Free
content optimization
  • Overview
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This course helps to onboard new Content Optimization Managers, who are about to join one of the SEO Content Teams at Genesis Media.

The course covers the following topics:

  • Content audit overview;
  • Analysis of site performance;
  • Ways to find low-performing pages for optimization;
  • Tips on how to conduct a full content audit;
  • Tools used for work;
  • Workflows that regulate the optimization process;
  • Other policies related to Team functioning;

The course will be useful to Content Optimization Managers, Content Strategists and other Team members who work with Editors and Writers on a daily basis.

For any clarifications or suggestions, contact aleksandr.balatskyi@gen.tech, nina.romashchenko@gen.tech or liana.buriak@gen.tech. 

Before reading this guide, it is obligatory to complete the following courses: 

  • How to be a Content Writer?
  • How to be a Managing Editor?
  • How to be a Content Strategist?

Course Features

  • Lectures 10
  • Quizzes 0
  • Duration 50 hours
  • Skill level All levels
  • Language English
  • Students 21
  • Certificate No
  • Assessments Yes
CoursesContentResearchHow to be a Content Optimization Manager?
  • What is Content Audit? 1

    • Lecture1.1
      Why Content Audit is important
  • Analyze your site performance 2

    • Lecture2.1
      Google Analytics
    • Lecture2.2
      Ahrefs Site Explorer
  • Choose pages for Content Audit 1

    • Lecture3.1
      Look for low-performing pages
  • Suggested actions 2

    • Lecture4.1
      Leave as is
    • Lecture4.2
      Manually review and update the page
  • Conduct a full content audit 3

    • Lecture5.1
      Content audit checklists
    • Lecture5.2
      Team workflow
    • Lecture5.3
      Types of updates and payment
  • Final words 1

    • Lecture6.1
      What’s next?
author avatar
Nina Romashchenko

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  • Overview
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Free

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  • Content
    • Editing
    • Research
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How to be a Content Writer?

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