How to be a Content Strategist?
Free
This course helps to onboard new Content Strategists, who are about to join one of the SEO Content Teams at Genesis Media.
The course covers the following topics:
- Structure and roles of SEO Content Teams;
- Personal duties and KPIs;
- Code of conduct for Team members;
- Tools used for work;
- Workflows that regulate the day-to-day work;
- Other policies related to Team functioning;
- Writing workflows and basic content requirements;
The course will be useful to Content Strategists and other Team members who work with Editors and Writers on a daily basis.
For any clarifications or suggestions, contact aleksandr.balatskyi@gen.tech, nina.romashchenko@gen.tech or liana.buriak@gen.tech.
Course Features
- Lectures 28
- Quizzes 0
- Duration 3 hours
- Skill level Beginner
- Language English
- Students 227
- Certificate No
- Assessments Self
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INTRODUCTION
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TEAM POLICIES
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TOOLS AND SERVICES FOR WORK
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TEAM WORKFLOWS
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SEO CONTENT RESEARCH AND STRATEGY
- Foreword for Content Strategist
- Basics of SEO content creation
- Build a content strategy
- Google’s Quality Standards: EAT and YMYL
- Evergreen and Trending content
- Keyword research
- Locate the primary keyword
- Find secondary (supplementary) keywords
- Further research – SEO tools and tricks
- Optimize for Google’s featured snippets
- Create a perfect title tag
- Create the structure of an article
- Plan keyword placement
- Monitor the results
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FINAL WORDS
