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  • How to be a Content Strategist?

How to be a Content Strategist?

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Nina Romashchenko
General, Onboarding
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This course helps to onboard new Content Strategists, who are about to join one of the SEO Content Teams at Genesis Media.

The course covers the following topics:

  • Structure and roles of SEO Content Teams;
  • Personal duties and KPIs;
  • Code of conduct for Team members;
  • Tools used for work;
  • Workflows that regulate the day-to-day work;
  • Other policies related to Team functioning;
  • Writing workflows and basic content requirements;

The course will be useful to Content Strategists and other Team members who work with Editors and Writers on a daily basis.

For any clarifications or suggestions, contact aleksandr.balatskyi@gen.tech, nina.romashchenko@gen.tech or liana.buriak@gen.tech. 

Course Features

  • Lectures 28
  • Quizzes 0
  • Duration 3 hours
  • Skill level Beginner
  • Language English
  • Students 227
  • Certificate No
  • Assessments Self
CoursesOnboardingHow to be a Content Strategist?
  • INTRODUCTION 1

    • Lecture1.1
      Welcome to Genesis!
  • TEAM POLICIES 4

    • Lecture2.1
      Structure of SEO Content Teams
    • Lecture2.2
      Roles and KPIs of SEO Content Teams
    • Lecture2.3
      What do we expect from you?
    • Lecture2.4
      Code of conduct
  • TOOLS AND SERVICES FOR WORK 4

    • Lecture3.1
      Slack
    • Lecture3.2
      Trello
    • Lecture3.3
      CMS (Content Management System)
    • Lecture3.4
      LastPass
  • TEAM WORKFLOWS 4

    • Lecture4.1
      Team workflows
    • Lecture4.2
      Content strategy, editorial calendar and deadlines 07 min
    • Lecture4.3
      Assessment, scoring, rewards and penalties
    • Lecture4.4
      Accounting periods and payouts
  • SEO CONTENT RESEARCH AND STRATEGY 14

    • Lecture5.1
      Foreword for Content Strategist
    • Lecture5.2
      Basics of SEO content creation
    • Lecture5.3
      Build a content strategy
    • Lecture5.4
      Google’s Quality Standards: EAT and YMYL
    • Lecture5.5
      Evergreen and Trending content
    • Lecture5.6
      Keyword research
    • Lecture5.7
      Locate the primary keyword
    • Lecture5.8
      Find secondary (supplementary) keywords
    • Lecture5.9
      Further research – SEO tools and tricks
    • Lecture5.10
      Optimize for Google’s featured snippets
    • Lecture5.11
      Create a perfect title tag
    • Lecture5.12
      Create the structure of an article
    • Lecture5.13
      Plan keyword placement
    • Lecture5.14
      Monitor the results
  • FINAL WORDS 1

    • Lecture6.1
      First steps
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Nina Romashchenko

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  • Overview
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