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INTRODUCTION 1
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Welcome to Genesis!Lecture1.1
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TEAM POLICIES 4
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Structure of SEO Content TeamsLecture2.1
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Roles and KPIs of SEO Content TeamsLecture2.2
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What do we expect from you?Lecture2.3
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Code of conductLecture2.4
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TOOLS AND SERVICES FOR WORK 4
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SlackLecture3.1
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TrelloLecture3.2
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CMS (Content Management System)Lecture3.3
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LastPassLecture3.4
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TEAM WORKFLOWS 4
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Team workflowsLecture4.1
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Content strategy, editorial calendar and deadlines 07 minLecture4.2
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Assessment, scoring, rewards and penaltiesLecture4.3
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Accounting periods and payoutsLecture4.4
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SEO CONTENT RESEARCH AND STRATEGY 14
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Foreword for Content StrategistLecture5.1
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Basics of SEO content creationLecture5.2
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Build a content strategyLecture5.3
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Google’s Quality Standards: EAT and YMYLLecture5.4
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Evergreen and Trending contentLecture5.5
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Keyword researchLecture5.6
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Locate the primary keywordLecture5.7
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Find secondary (supplementary) keywordsLecture5.8
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Further research – SEO tools and tricksLecture5.9
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Optimize for Google’s featured snippetsLecture5.10
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Create a perfect title tagLecture5.11
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Create the structure of an articleLecture5.12
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Plan keyword placementLecture5.13
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Monitor the resultsLecture5.14
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FINAL WORDS 1
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First stepsLecture6.1
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