How to be a Content Writer?
Free

This course helps to onboard new Writers, who are about to join one of the SEO Content Teams at Genesis Media.
The course covers the following topics:
- Structure and roles of SEO Content Teams;
- Personal duties and KPIs;
- Code of conduct for Team members;
- Tools used for work;
- Workflows that regulate the day-to-day work;
- Other policies related to Team functioning;
- Writing workflows and basic content requirements;
The course will be useful to Writers and other Team members who work with Writers on a daily basis.
For any clarifications or suggestions, contact aleksandr.balatskyi@gen.tech
- Jan 7, 2019: removed minor errors, changed duration of lessons;
- Dec 25, 2019: released;
Course Features
- Lectures 36
- Quizzes 0
- Duration 3 days
- Skill level Beginner
- Language English
- Students 636
- Certificate No
- Assessments Yes
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INTRODUCTION
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TEAM POLICIES
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TOOLS AND SERVICES FOR WORK
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TEAM WORKFLOWS
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SEO CONTENT CREATION
- Foreword for Writers
- Get your assignment
- Locate the primary keyword
- Understand the searcher intent
- Choose the article format
- Write an article
- Use the primary keyword
- Use secondary (supplementary) keywords
- Check the keyword density
- Use nice visuals
- Check your facts for reliability and credibility
- Check for plagiarism to avoid copyright issues
- Use outbound links
- Upload and format your article
- Double-check everything to avoid revisions
- Submit your article
- Revise your article (optional)
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FINAL WORDS