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  • How to be a Content Writer?

How to be a Content Writer?

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Alex Balatskyi
Content, Onboarding, Writing
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Free
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In order to enroll, you will need to log in/register on the website!

This course helps to onboard new Writers, who are about to join one of the SEO Content Teams at Genesis Media.

The course covers the following topics:

  • Structure and roles of SEO Content Teams;
  • Personal duties and KPIs;
  • Code of conduct for Team members;
  • Tools used for work;
  • Workflows that regulate the day-to-day work;
  • Other policies related to Team functioning;
  • Writing workflows and basic content requirements;

The course will be useful to Writers and other Team members who work with Writers on a daily basis.

For any clarifications or suggestions, contact aleksandr.balatskyi@gen.tech

Version history

  • Jan 7, 2019: removed minor errors, changed duration of lessons;
  • Dec 25, 2019: released;

Course Features

  • Lectures 36
  • Quizzes 0
  • Duration 3 days
  • Skill level Beginner
  • Language English
  • Students 636
  • Certificate No
  • Assessments Yes
CoursesContentWritingHow to be a Content Writer?
  • INTRODUCTION 0

    • Lecture1.1
      Welcome to Genesis! 05 min
  • TEAM POLICIES 2

    • Lecture2.1
      Structure of SEO Content Teams 05 min
    • Lecture2.2
      Roles and KPIs of SEO Content Teams 20 min
    • Lecture2.3
      What do we expect from you? 07 min
    • Lecture2.4
      Code of conduct 10 min
  • TOOLS AND SERVICES FOR WORK 8

    • Lecture3.1
      Slack 05 min
    • Lecture3.2
      Trello 10 min
    • Lecture3.3
      CMS (Content Management System) 25 min
    • Lecture3.4
      LastPass 03 min
    • Lecture3.5
      Grammarly 05 min
    • Lecture3.6
      Copyscape 05 min
    • Lecture3.7
      Simple SEO Tools 10 min
    • Lecture3.8
      Canva 03 min
  • TEAM WORKFLOWS 4

    • Lecture4.1
      Team workflows 25 min
    • Lecture4.2
      Content strategy, editorial calendar and deadlines 07 min
    • Lecture4.3
      Assessment, scoring, rewards and penalties 15 min
    • Lecture4.4
      Accounting periods and payouts 05 min
  • SEO CONTENT CREATION 16

    • Lecture5.1
      Foreword for Writers 07 min
    • Lecture5.2
      Get your assignment 10 min
    • Lecture5.3
      Locate the primary keyword 05 min
    • Lecture5.4
      Understand the searcher intent 07 min
    • Lecture5.5
      Choose the article format 30 min
    • Lecture5.6
      Write an article 20 min
    • Lecture5.7
      Use the primary keyword 05 min
    • Lecture5.8
      Use secondary (supplementary) keywords 15 min
    • Lecture5.9
      Check the keyword density 30 min
    • Lecture5.10
      Use nice visuals 25 min
    • Lecture5.11
      Check your facts for reliability and credibility 30 min
    • Lecture5.12
      Check for plagiarism to avoid copyright issues 45 min
    • Lecture5.13
      Use outbound links 20 min
    • Lecture5.14
      Upload and format your article 30 min
    • Lecture5.15
      Double-check everything to avoid revisions 30 min
    • Lecture5.16
      Submit your article 05 min
    • Lecture5.17
      Revise your article (optional) 05 min
  • FINAL WORDS 0

    • Lecture6.1
      Frequently Asked Questions 15 min
    • Lecture6.2
      Your first steps 05 min
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Alex Balatskyi

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