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INTRODUCTION 3
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What is Genesis & GMEM?Lecture1.1
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How do we earn money?Lecture1.2
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What do we expect from you?Lecture1.3
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TEAM POLICIES 3
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Structure of SEO Content TeamsLecture2.1
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Roles of SEO Content TeamsLecture2.2
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KPIs of SEO Content TeamsLecture2.3
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MANAGERIAL OPERATIONS 8
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Understand your goals and resourcesLecture3.1
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Assemble a Team to produce contentLecture3.2
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Set Team workflows to get things doneLecture3.3
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Create a strategy to meet traffic goalsLecture3.4
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Supervise the Team to get resultsLecture3.5
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Analyze your strategy and make adustmentsLecture3.6
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Keep recordsLecture3.7
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Report to seniorsLecture3.8
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TIPS 4
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Hiring and dismissing peopleLecture4.1
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Communication within the TeamLecture4.2
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Brand safetyLecture4.3
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Project budgetLecture4.4
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